Are you not getting enough money from your promotional booklets? Or maybe those custom booklets are not raking in the reactions and the number of people that you want? If you are having these kinds of problems with promotional booklets, you should realize that there is more to their failure than just a simple design flaw. There are many different reasons why those color booklets can fail. Listed down below are the possible reasons why this happens, so that you can learn and fix your custom booklets for the better.
1. Lack of “eye-catching” appeal - The basic problem that might be the cause of the failure of your color booklets is its lack of eye-catching appeal. A beautiful color booklet might look like it is effective, however sometimes, if it is not designed correctly, it may still not attract people’s attentions.
A true promotional booklet will always integrate a special eye-catching feature that helps it stand out among other promotional materials. This can be a very odd color theme, or maybe a very provocative/powerful image or slogan. This “Standing out” element must always be in your color booklets if you want it to really succeed. Otherwise, your booklets will just turn out like those other mediocre promotional prints that hardly lift off the ground.
2. No “calls to action” - Another main reason why color booklets may not be performing is because the designer might have forgotten a call to action. A call to action element is basically a section of the booklet that encourages people to buy. This can be a simple message to “buy now” or it can be something that adds that sense of urgency like “hurry! Only available until supplies last!” Without these helpful statements, people will not really feel that need or urgency to respond, leading them to not really respond the way you want them to.
3. Lack of clear instructions to respond - It is also possible that your source of booklet failure comes from the fact that you did not put a section that explains how to respond to that booklet message. If you do not explain to readers exactly what they need to do to buy a product or avail of a service, they typically will get bored and just do not try to respond anymore. That is why most professionals display step by step instructions on how to respond to their marketing booklets so that people precisely know what is the best and fastest way to respond to its marketing message.
4. Terrible quality prints - Sometimes, booklets fail just because of plain simple printing quality. A cheaper color booklet will typically use less quality paper materials plus cheap binding methods. This makes the color booklet look a lot older, rougher and weaker, which is not ideal for a marketing tool. People might think that your product or service is cheap and bad be because of your bad quality booklets alone.
So if you are serious with your promotional booklets and want to see real results from them, you will try to spend as much as you can on the quality of your booklet printing.
5. Not enough numbers - Lastly, the failure of color booklets can be caused by the simple lack of numbers. You will need more than 100 booklets to effectively promote something using this tool. In fact it is best if you can print 500 to 1000 pieces if you are trying to promote in a big city. Only with enough numbers can you really make an impact on your current market.
Those are the typical reasons why your promotional booklets may be inadequate and fail. Try to correct these to get the best results in booklet printing.
1. Lack of “eye-catching” appeal - The basic problem that might be the cause of the failure of your color booklets is its lack of eye-catching appeal. A beautiful color booklet might look like it is effective, however sometimes, if it is not designed correctly, it may still not attract people’s attentions.
A true promotional booklet will always integrate a special eye-catching feature that helps it stand out among other promotional materials. This can be a very odd color theme, or maybe a very provocative/powerful image or slogan. This “Standing out” element must always be in your color booklets if you want it to really succeed. Otherwise, your booklets will just turn out like those other mediocre promotional prints that hardly lift off the ground.
2. No “calls to action” - Another main reason why color booklets may not be performing is because the designer might have forgotten a call to action. A call to action element is basically a section of the booklet that encourages people to buy. This can be a simple message to “buy now” or it can be something that adds that sense of urgency like “hurry! Only available until supplies last!” Without these helpful statements, people will not really feel that need or urgency to respond, leading them to not really respond the way you want them to.
3. Lack of clear instructions to respond - It is also possible that your source of booklet failure comes from the fact that you did not put a section that explains how to respond to that booklet message. If you do not explain to readers exactly what they need to do to buy a product or avail of a service, they typically will get bored and just do not try to respond anymore. That is why most professionals display step by step instructions on how to respond to their marketing booklets so that people precisely know what is the best and fastest way to respond to its marketing message.
4. Terrible quality prints - Sometimes, booklets fail just because of plain simple printing quality. A cheaper color booklet will typically use less quality paper materials plus cheap binding methods. This makes the color booklet look a lot older, rougher and weaker, which is not ideal for a marketing tool. People might think that your product or service is cheap and bad be because of your bad quality booklets alone.
So if you are serious with your promotional booklets and want to see real results from them, you will try to spend as much as you can on the quality of your booklet printing.
5. Not enough numbers - Lastly, the failure of color booklets can be caused by the simple lack of numbers. You will need more than 100 booklets to effectively promote something using this tool. In fact it is best if you can print 500 to 1000 pieces if you are trying to promote in a big city. Only with enough numbers can you really make an impact on your current market.
Those are the typical reasons why your promotional booklets may be inadequate and fail. Try to correct these to get the best results in booklet printing.
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