The source of failure of your custom greeting cards can be traced to four major reasons in its creation. In this special reference guide in designing greeting cards, I will discuss to you all four of these sources so that you, in turn can prevent failure for your own greeting cards. So let me start with the first and easily remedied source of failure for greeting card printing, the lack of originality.
1. Lack of originality.
A custom greeting card is supposed to be customized to a degree wherein it is very original and distinctive. Unfortunately for many people who try to design greeting cards today, this is not the case. With all the greeting card templates, and canned message makers, a lot of those so called custom greeting cards are not really original and customized greeting cards at all. They are just cheesy derivatives that people may have seen in some form or another but is all just the same. This is a major reason why your own greeting cards may not be impressing people or impacting them the way you want.
You will need to remedy this by actual original thought, original images and self composed messages. Throw out those greeting card templates and develop your own, with an original size, shape and dimensions. Use more creative materials and of course explore your own creative inclinations for greeting cards without considering the limits. This is the only way to create greeting cards that really stand out and will not fail miserably with people.
2. Lack of personalization.
Another big reason why some color greeting cards fail is because of the lack of personalization. A greeting card is typically a very personal thing to give to people. If they see a greeting card message that only reads “dear sir or madam”, this will of course take away some of the personal significance of that card. Personalization is key to really having an impact with those custom greeting cards. Without it, you might as well have bought canned greeting cards from the stationery store. So make it a point to personalize greeting cards with the actual names of the people you are sending them to. It might take work, but it will have a powerful impact on those print cards.
3. Not enough printing quality.
Quality determines some part of the success of your custom greeting cards. Good quality paper makes decent greeting cards, while great quality paper makes amazing greeting cards. High quality paper materials will typically improve the overall look of a design, making them more special that they actually were. So try to spend as much as you can on greeting card print quality. Trust me, it is always well worth the investment and you will always get better reactions with better quality color greeting cards.
4. No depth of message.
Greeting cards also typically fail because their main message is not as deep and special as it should be. A true greeting card really deals with the emotions and issues that really matter to the reader. Bad greeting cards are just out there using canned phrases and cliché quotes to sugar coat a soulless greeting. That is why you should always aim for a deeper message for each custom greeting card. Compose those messages with a good understanding of who you are sending them to and the type of people they are. Do your market research and deliver something that really matters to them. Do not just use a general statement for all. With more directed and researched messages, you will have a more powerful and successful impact with your greeting card printing.
Now that you know the primary sources of failures in greeting card printing, you can try to prevent that from happening to your own custom greeting cards.
1. Lack of originality.
A custom greeting card is supposed to be customized to a degree wherein it is very original and distinctive. Unfortunately for many people who try to design greeting cards today, this is not the case. With all the greeting card templates, and canned message makers, a lot of those so called custom greeting cards are not really original and customized greeting cards at all. They are just cheesy derivatives that people may have seen in some form or another but is all just the same. This is a major reason why your own greeting cards may not be impressing people or impacting them the way you want.
You will need to remedy this by actual original thought, original images and self composed messages. Throw out those greeting card templates and develop your own, with an original size, shape and dimensions. Use more creative materials and of course explore your own creative inclinations for greeting cards without considering the limits. This is the only way to create greeting cards that really stand out and will not fail miserably with people.
2. Lack of personalization.
Another big reason why some color greeting cards fail is because of the lack of personalization. A greeting card is typically a very personal thing to give to people. If they see a greeting card message that only reads “dear sir or madam”, this will of course take away some of the personal significance of that card. Personalization is key to really having an impact with those custom greeting cards. Without it, you might as well have bought canned greeting cards from the stationery store. So make it a point to personalize greeting cards with the actual names of the people you are sending them to. It might take work, but it will have a powerful impact on those print cards.
3. Not enough printing quality.
Quality determines some part of the success of your custom greeting cards. Good quality paper makes decent greeting cards, while great quality paper makes amazing greeting cards. High quality paper materials will typically improve the overall look of a design, making them more special that they actually were. So try to spend as much as you can on greeting card print quality. Trust me, it is always well worth the investment and you will always get better reactions with better quality color greeting cards.
4. No depth of message.
Greeting cards also typically fail because their main message is not as deep and special as it should be. A true greeting card really deals with the emotions and issues that really matter to the reader. Bad greeting cards are just out there using canned phrases and cliché quotes to sugar coat a soulless greeting. That is why you should always aim for a deeper message for each custom greeting card. Compose those messages with a good understanding of who you are sending them to and the type of people they are. Do your market research and deliver something that really matters to them. Do not just use a general statement for all. With more directed and researched messages, you will have a more powerful and successful impact with your greeting card printing.
Now that you know the primary sources of failures in greeting card printing, you can try to prevent that from happening to your own custom greeting cards.
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